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Final Project - PlayStation Digital Newsletter

The Season of PlayStation - https://www.smore.com/4253a-the-season-of-playstation
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PlayStation - Social Media Monitoring Part 2

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PlayStation - Social Media Monitoring Part 1

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How companies utilize the groundswell

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How Disney leveraged fans’ anger to win back Spider-Man

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Three ways to engage the groundswell

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How gamers used social media to change Mass Effect 3's ending

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What is the groundswell? And how can we use it for our benefit?

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Marketing without actually marketing

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